CNN had the president of Tesla on a show today, and this
reminded me of this electric car company. Now this is a green energy company I
can get behind! (Actually, I might support them all if they were run correctly,
and we got something for our investment, rather than having a company go
bankrupt and have the executives make off with millions in bonuses, just like
in the Wall Street crash.) So this reminded me of an ad I wrote for Tesla for
my ad portfolio from 2009, so I thought I’d put it up here. And if Tesla wants
to use it, please just contact me. (I think they’d sell more if they advertised
on TV.) So here’s the proposed ad:
Road Warrior
Tesla Electric Sports Car Ad:
It is a post-apocalyptic desert wasteland, and warriors
fight for control of a gas pump (as in the movie The Road Warrior). One group is defending a fortified camp with the
gas, while the other group, made up of muscular men with large Mohawks and
football pads and spikes and leather (etc.), lays siege to the camp. The leader
of the attacking group yells to the camp with a bullhorn: “Just walk away from
the gasoline and we will let you live!” The other group yells: “Never!” The
camera zooms out to a stretch of road where a Telsa goes whizzing by. The
lieutenant of the Mohawk guys sees it and asks his leader: “Hey, where’s that
guy going?” And the leader says: “I don’t know…” The car in question is an
electric car, and it doesn’t need gasoline, so it can ignore all the problems
that come with gasoline. We cut to a series of shots of the Tesla driving down
the road, and the announcer says: “While others are left squabbling over ever
diminishing petroleum resources, the Tesla will be forging ahead to a new
tomorrow.” As the announcer says “a new tomorrow,” the Tesla is shown from the
rear in a crane shot as it goes over a ridge to reveal a beautiful vista of a
utopian futuristic city surrounded by green rolling hills, trees and clear air
and water: the kind you can’t have as readily with pollution from vehicle
emissions.
You know, I live in Los Angeles, and I have seen a Tesla
Roadster and a Fisker Karma driving around in Beverly Hills recently, and
they’re just great cars! I hear people saying Americans want horsepower, but
these things have faster acceleration than most gas-burning cars, and they
handle like a dream, but without any noise or emissions (or gas or service
costs). Every rich person should buy one just to get this technology over the
hump into a viable vehicle option for everyone else. I wish I could afford one!
