Here we have another demonstration ad for some product
designed not to let anything leak out from between your legs. When I was in
middle school, Cathy Rigby did magazine ads for maxi pads where they showed her
in different positions in bed at night, and people I knew who saw that said:
“Hey, all night and still no period stain!” You can’t win with something like
this, so why try? They’re going to make fun of you no matter what you do, so
why not shoot their jokes in the foot right from the start?
So what they should do is to have this dancing thing be like
it’s from the movie Saturday Night Fever,
and have young people encourage someone’s grandmother to dance on the lighted
floor. Oh, but when she does, she pees her pants, a puddle forms on the lighted
floor, and everyone laughs and acts disgusted. Oh, but then we see what happens
after she gets Tena diaper pads
(or whatever they call them. I’m not trying to be crass: I’ll probably need
them someday…), and she’s dancing disco like you wouldn’t believe! And
everybody’s happy! And then it turns out it’s her granddaughter’s wedding, and
so it’s extra special! (Who would want to ruin someone’s wedding? That’s the
big guns to advertise stuff to family!)
Here’s the dancing diaper demo:
