Sugar is getting a bad rap lately due to obesity and
diabetes. So maybe sugar needs a PR effort to re-brand it as some focus
group-approved misleading benign-sounding new name. How about this for a new
name for sugar: “dessert sand”. Sugar is granulated, like sand, and “dessert”
is very close to the word “desert”, so it would sound like something familiar.
Plus, hearing the term “dessert sand” might make people become thirsty through
the power of suggestion, and as a result, people might buy more sugary drinks
to quench that imagined thirst. I mean, dessert-sandy drinks.
