Monday, December 23, 2013

Acura MLX Beaten Path Ad

This rush hour traffic jam ad shows an empty exit ramp and the announcer says: “maybe it’s called the beaten path because it can be beaten” as a man in a car takes this route to find an open road. But my guess is that it’s called the beaten path because you will be beaten if you take it, and that’s why it’s empty. But I guess you’ll find out for yourself when you buy a brand new Acura and try to drive on that path.

Here’s the beaten path piece: