Tuesday, December 10, 2013

Stir of Echos Product Placement

Wow, I haven’t seen this movie in years! It’s a ghost movie with Kevin Bacon. (How about a vegan remake with Kevin Fakin’?)

Well, in one scene in this movie, a ghost almost suffocates him, and when he’s snapped out of it, he heads straight for the refrigerator and chugs a Miller Lite (from a can). That’s great product placement! But where are the Lite beer tie-in ads for the movie?

Yes, whenever ghosts try to smother you, reach for a Lite beer from Miller! Miller is the ‘high life’ brand, and it will snap you back into the land of the living, but without all those calories to weigh you down. When you want to rise from the darkness, drink a Lite!

(Oh, by the way, this movie is based on a novel by Richard Matheson called: “A Stir of Echos”. Why didn’t they use that title for the movie? It works a lot better than just: “Stir of Echos”. But then again, Hollywood constantly applies the “if it ain’t broke, break it anyway” method for their adaptations. But not always… Some adaptations even improve on their source material, like The Conjuring, and the 1976 version of Stephen King’s Carrie.)