The first time I saw this ad, it seemed really sweet. But
then I saw it again. And then all kinds of issues started spilling out. Like,
couldn’t this guy use a more practical gift, like socks, or food, and maybe
he’s thinking as much? And what if he’s a recovered gambling addict? Why, this
is what will knock him right off the wagon! Then he’ll go into debt with
mobsters, and the woman across the hall will watch them kill the old man
through her door looking-glass.
Oh, but maybe she’s always been with the mob,
and she was assigned to target this man for old outstanding gambling debts from
when he was a younger gambling addict? Well, you just can’t escape something
like that, and I guess that’s what this ad is really all about communicating:
you think you’ve gotten away with it, but your past will catch up with you and
destroy you, you’ll see! Mwa ha ha! (That was
the message here, right? No?)
Here’s the addictive ad:
