Monday, August 8, 2011

Fiber One Mob Ad

(I think this is a Fiber One ad. It’s definitely a cereal ad. I can’t find it online, so I’m sorry if I got the brand wrong.)

Fiber One is currently running a commercial where a bunch of people try and then like the breakfast cereal Fiber One, and so they take to the streets like a mob, marching on some person’s house who I’m guessing is some sort of political leader. So she comes to the door in the face of this imminent threat, and seeing it’s just about something as trivial as eating cereal, she immediately relents and responds to the mob with an accommodating: “I’ll go get my bowl.” And they all cheer. Yay!

Um, I hate to say it, but this ad is dumb and doesn’t make any sense. I mean, I understand that there is a government push to force us all to eat healthy food and stuff, but that’s the opposite of the idea as we’re seeing it here. The public doesn’t gang up on the government and force them to eat health food: the government does it to us. If they were telling the truth about the trend, but trying to exaggerate it for effect, it would look more like this:

A government agency brings a group of military Special Forces troops to enforce their commands; they kick in a family’s door at breakfast and force them at gunpoint to dump what they were going to eat and eat Fiber One cereal instead. So the family tries it, and pretends to like it just to get rid of them; and the big, out-of-control government agency feels smugly satisfied and justified in their oppressive policy implementation. Then the military and the government “food police” agency moves on to the next house and kicks in their door, forcing them to switch to the healthy cereal too, and so on down the street.

Maybe it wouldn’t make them look good, but if we’re talking about a trend in government and citizens as it comes to food policy, this would be a lot more recognizable as what it feels like the government is doing with the “healthy” food policies.

But this Fiber One ad, as it is, would work really well as an ad for legalizing marijuana! All the people smoke a bowl, and then they go pouring into the streets to go pressure their local politician to legalize pot; so when she sees how huge the crowd is, and how high they all are, she has no option but to relent, and so she opens the door and says: “I’ll go get my bowl.” (That’s a “bowl” as in a pot pipe, as in: “Smoke a bowl.”) And they all cheer and go get pizza to satiate their case of the munchies.

I can’t find this ad on the internet; all they seem to have is that annoying campaign with the grocery store manager giving out samples of Fiber One. Sorry about that. But if you watch TV at all, you’ve probably seen this ad already, as it’s been running for a while.