There’s an ad for a Tour de France-branded stationary exercise bike that says it has settings so real, so you can “experience exactly what the road does!” So does that mean you feel all the cars and bikes riding across your body, squishing you with their weight, and imprinting and burning you with their tire treads? Does this mean you can feel the flesh of crashing cyclists smear across your face? (They show a crash in the ad, so it made me think of it.) And can you taste the blood? Or does this mean you bake in the sun when it’s hot outside, just like the road does? And will a stupid weatherman come out and fry an egg on you to demonstrate how hot it is outside on days like that? And in turbulent times, will people come out to riot and clash with the police on you? Because that would let you “experience exactly what the road does”. I just don’t see how this exercise machine can deliver that type of experience. And if it doesn’t, or can’t, then isn’t that false advertising?
Here’s the website for the exercise bike (Click the “Watch the Video” button to see the ad):
