Campbell's Soup has a new spot for their Healthy Request soups that asks: "What's the beat that moves your heart? How about the beat of a healthy heart?" Then they show some very nicely photographed scenes of midlife crisis candidates dancing around, and we get the message: our Healthy Request soups won't kill you with sodium overload like our other soups will (allegedly!). And that's all well and good, and it's a pretty good, attractive lifestyle-looking commercial, and they're starting to persuade me, when they just jump off the deep end into dishonesty with the fraudulent claim: "Campbell's Healthy Request soup is delicious!" That's false advertising! I've bought these soups by accident before, and they taste totally lame! Even if you dump salt into them, they're not nearly as good as the regular Chunky soup! Anyone who tastes a mere spoonful of these "healthy" soups will know immediately their allegation of deliciousity is specious at best, and then they won't trust them as much in the future.
So, what to do? I'd recommend the following course of action: Show that clip from Blade Runner where the Replicant's creator says the stuff about the flame that burns twice as bright burns half as long, etc., and then say that if people want to enjoy their lives and eat food that tastes good, that's fine, but they'll die sooner. Then they can say that if you want to live longer, you must make a deal with the devil and eat food that's yucky tasting, and that's why they've made their new line of Healthy Request soups. Then maybe their tagline could be: "Campbell's Healthy Request: Give the Devil his due!" (By eating yucky-tasting soup.)
I can't find this ad on YouTube yet, but it's on TV!
(BTW: This is a joke. While I do think these soups are hardly delicious, I'm using exaggeration for effect when I say things like "fraudulent claim" and "false advertising". I have wasted quite a bit of money on these soups, however, since they look almost identical to the regular Chunky soups, and at over $4 a can, that can add up. So I was annoyed at this ad's assertion; but it is only my opinion that they taste bad, and the hyperbole used in this piece is only for humorous effect. After all, you may love the taste of Campbell's Healthy Request soups! {But I doubt it.})
