I am shocked: SHOCKED, I say, that renaming Sugar Smacks “Honey Smacks”, and Super Sugar Crisp “Golden Crisp” hasn’t reduced their sugar content! Doesn’t replacing the word “sugar” reduce sugar content? I thought it did! So then what do PR companies do, just bullsh*t us? It can’t be true! (Can it?) I thought the language we used made a difference! I guess not. (Sigh.)
Here’s the disillusioning report (the two cereals I mentioned are #1 and #2 on the list of the most sugariested cereals):
