When the Good Hands People Give You the Finger

Allstate Insurance is known as "The Good Hands People"; they're also one of the bigger insurance companies.* And now that there are fringe insurance companies specializing in the market of normally uninsurable customers (for an exorbitant fee), shouldn't one of them use the ad campaign headline: "(Name of company): for when 'the good hands people' give you the finger!" I'll bet it would be very effective, resonating as it would with the discontent of the underprivileged, especially in light of corporate unwillingness to be flexible in the current economic climate. And I'll bet for people who have been rejected by insurance companies before, it probably feels like they're giving you the finger. So for a company that specializes in covering the uninsurable, I'l bet that headline would generate a lot of affinity and brand loyalty from their customers (and prospective clients) for having the courage to call a spade a spade, so to speak. Or, at least, I think so.

* (BTW: Allstate also has what I think is probably the best/finest insurance ad campaign of all time: the Mayhem guy. Seriously: check these commercials out on YouTube if you're unfamiliar with them; they're really pithy and fun, and it's a great concept to personify accident mayhem in an obnoxious guy who destroys everything he touches in a nonchalant, laissez-faire kind of way. {As opposed to an accident-prone guy who screws everything up by accident and is then sorry about it afterwards. But that guy would be a great ad campaign for an insurance company too: like, say, Mr. Magoo creating disasters wherever he goes because he can't see anything.})