Thus starts what might be the most arrogant, condescending, and insulting Christmas commercial ever made. Why? Well, because they're basically saying that getting an overpriced car isn't enough of a gift; you have to also get a custom music box fabricated with an advertising jingle made to order inside, and if you don't, then you're a cheapskate! So they're setting women up here with an expectation of something extra special in the way the gift must be presented, and getting them used to the idea that the car isn't enough of a gift in itself. So if they get the car without some extra fluffy and dramatic presentation, they're going to feel slighted and disappointed!
Well, I kind of agree with the idea that if you're going to spend so much money on a luxury car, and you get a Lexus instead of an Audi, a BMW, or a Mercedes, the disappointment factor is apt to be pretty devastating, so you might want to get another thing to distract your wife from this, like a cherry on top of a mediocre sundae, or like a lot of flashy special effects in a movie to cover for the fact that the story is generic and boring, and the characters are vapid and unsympathetic. (You know, like a Michael Bay movie. So then, I guess a Lexus is like the Michael Bay movie of cars. Maybe that ought to be their new campaign slogan!)
Actually, I'm not that down on Lexuses; I'm just annoyed at them that in this economy, when everyone is hurting financially, they would try to browbeat people into having to get extra expensive stuff on top of an already overpriced car, and that they would try to get women anticipating such unreasonable expectations at gift time. That's just asinine. They ought to say that anyone ought to be grateful to receive such a nice gift in these tough economic times, and that it's a perfect gift just as it is! (And they ought to give you the giant red bow for free if you buy one of their cars as a gift!) But they act like the car isn't enough on its own, and that makes me think that either they're right, and the car sucks, so you have to improve the gift somehow with showmanship and propaganda to make it seem appealing, or else you simply ought to buy a different brand of car, where they don't brainwash your wife into expecting miracles.
(The truth is, they probably make the music boxes and sell them for $5,000, and the ad is to force you to have to buy them or else receive the wrath of your wife, who says: "Oh, I'm not good enough for the music box? You bastard! I want a divorce! Then I'll get half your stuff! And to think: you could have avoided all of this if you'd just gotten me that music box like in the ads to make this Christmas special, rather than just getting me another crappy car and presenting it in a generic manner! My mother was right: you are a cheap son of a bitch with no imagination!")
Here's the conniving commercial:
