I guess it's like a Taxicab Confessions for tourists coming back from Mexico. I think it was originally set up as an FBI sting operation to try to get drug cartel hit men to brag about their crimes on a hidden camera, but it just turned out to be a bunch of people raving about their wonderful vacations in Mexico, so they turned it into commercials.
One couple returning from Cabo was raving about how great it was, and talking about people getting married there. All the recent news reports of drug-cartel-related crime and murders made me think of a slightly different scenario, though, for one of these ads: Some guy in the cab raves about his Mexican vacations, and then he says that he's returning from his honeymoon. So the cab driver asks him what happened to his wife, and the guy says that she got killed in some shooting massacre, but that she was heavily insured for the vacation, so now he's a millionaire, and now he can afford an even better wife; and also, he'll never have to work again! And then he says it's better than the lottery, and he's going to take all his wives there from now on, and that it's better than Aruba for getting rid of people, etc.
Here's the ad I'm talking about:
http://www.youtube.com/watch?v=o2i7kshMd44&list=UU_TuBgApH8VsFkgi-8Y0lfw&index=13&feature=plcp
And it's a sequel to this ad:
http://www.youtube.com/watch?v=LN15Q4kCJxw&list=UU_TuBgApH8VsFkgi-8Y0lfw&index=15&feature=plcp
And if these people are not actors reading scripted dialog, I will eat my hat in a fajita.