My sister just got back from braving the rabid, frenzied shopping hoards at the mall, and she said she saw a pair of beautiful Easy Spirit boots she loved, but that they didn't have her size left. So I asked her: "Did they look like a pump, but feel like a sneaker?" And she said yes, so I asked her if she got to play basketball in them, and she said no, but only because they didn't have her size. (There is a famously silly commercial for Easy Spirit from the early '90s where women play a basketball game in their pumps: I'll attach a link to it below.) But then I realized that pumps aren't really the fashion anymore these days; it's more like 6-inch spike stiletto heels that are in fashion. So I wondered if Easy Spirit makes comfortable versions of those shoes nowadays. But then, it's not really possible to make those shoes comfy, so I thought of something else...
Yes, Easy Spirit should create a new brand called "Tortured Spirit" to market those horribly feet-mangling spike-heeled monstrosities that are all the rage at the moment. Then they could have ads that say how Easy Spirit has made their name making women's shoes comfortable, but there's no way to make these things comfortable, so they're creating a new brand to release their version of even-more uncomfortable versions of these already torturous ladies' shoes: Tortured Spirit! Then they could use the tagline: "Tortured Spirit: Suffer for your fashion!" (Or the old staple jingle: "Looks like a shoe, feels like a torture!")
Here's the kooky Easy Spirit basketball spot:
http://www.youtube.com/watch?v=Mp8gmtPljqw
And here's an example of the kind of spike-heeled torture chambers for feet I'm referring to. They're kind of like making an iron maiden for your foot that looks like a supermodel on the outside: pretty looking, but with a fit that's like a crime against humanity:
http://cdn.shoerazzi.com/wp-content/uploads/2012/12/Manolo-Blahnik-BB-pump-Victoria-Beckham-Viva-London.jpg?4bc0f1
