Hasbro Sues Over Computer Called "Transformer Prime"

Toy company Hasbro is suing computer company Asus over their new Transformer Prime model, just because it sounds a lot like the Transformers' Optimus Prime. What a gyp! Does this mean they can't make a computer called the Transformer Decepticom? I wanted one of those!

Why doesn't Asus just call them "Transmorphers", and then if they get sued by Hasbro, they could honestly say they were ripping off the characters from a different movie franchise (that rips off the Transformers), and that Transmorphers are totally different from Transformers, and if Hasbro thinks it's so trademark infringey, then why didn't they sue the Transmorphers movies? (So there!)

Here's the branding brawl report:

http://news.yahoo.com/blogs/technology-blog/asus-sued-toy-robot-maker-naming-tablet-transformer-032338043.html

And here's the IMDB page for the first Transmorphers movie:

http://www.imdb.com/title/tt0960835/combined