Here's the agitated ad:
Thursday, December 29, 2011
Chantix Baseball Ad
I saw a commercial for Chantix last night where some guy is practicing baseball with his sons and talking about how he used Chantix to help him quit smoking. It was working pretty well as an ad (although kinda boring), until they got to the side effects part; then they said some people quitting smoking with Chantix had hostility, agitation, suicidal thoughts, etc., just as one of the boys hands this guy a baseball bat (!!). And I thought: "Oh my God: this guy's going to get hostile and agitated and beat the kids to death with the baseball bat! Oh, no!" And then I thought that maybe it wasn't the best idea to show the guy get handed a baseball bat right when the announcer started talking about the hostility, agitation, etc., side effects. It's like if they showed a family preparing dinner, and right as they moved to discussing the hostility side effects, they showed his wife give the guy a huge carving knife, and then show him slicing up meat! We'd all be thinking he could snap at any time and murder his family! How about instead of doing that, they show him sitting peacefully on a bench overlooking a brook, holding hands with his wife or something. Or would it then look like he might snap and drown her and then himself? I guess all I'm saying is, maybe they shouldn't show the guy carrying a big weapon around when they start talking about the hostility and agitation stuff. But it's just a suggestion.
