So we've established that it would be extra awesome to have a FIFA Foul Play Award (the winning team could come to the final game to receive the award, and attack both teams in the final out of jealousy! In fact, if they awarded it at half-time, maybe the award-winning team could influence the outcome of the final by injuring a bunch of players, or by deciding to attack only one of the teams.), but how to award it? I say protocol must be strict here: Some FIFA official (wearing protective gear) should walk out onto the field, invite the foulest-playing team out to accept the trophy, and as he's preparing to hand it to them, the team should snatch the trophy, rain sucker-punch blows on his head and kick him in the balls, and run away with the trophy. I'll bet it would be a ratings bonanza!
And the logo for this Foul Play Award could look like the old FIFA Fair Play logo, but with a severed head on the ground under the referee's boot (in place of the ball), and with the guy on the left holding a bloody knife in one hand, and the guy on the right holding a bloody baseball bat in one hand; and it should say: "FOUL PLAY" across the bottom. Here's the image of the FIFA Fair Play logo I'm talking about: