I was watching this Richard Roeper’s Holiday Movie Picks review show, and he said that Steven Spielberg had two holiday movies out this year; and after reviewing Tin Tin, he said he’d tell us the other movie later. So I wondered aloud: “What is it: Indiana Jones and the Arthritis of Doom?” (Because a lot of people complained that Harrison Ford was too old to do the Crystal Skull one recently.) But then it struck me that this would be the perfect set-up for an ad campaign!
They’ve always got old famous people shilling for products based upon their former fame, so why not fictional characters too? And so Indiana Jones could talk about how it’s not so easy to fight bad guys over archaeological treasures when you’re old and you have (whatever problem, let’s say) hemorrhoids. So that’s why he uses Tucks Medicated Pads (or whatever product)! And then they show him having to break off a chase because his butt hurts, or whatever; and so he uses the product, feels better, and resumes the chase, defeating the malefactors and retrieving whatever priceless object, etc. It would be perfect for advertising! (Especially in our current culture, where nobody wants to grow old gracefully!)
And as Harrison Ford got older and older, they could have him shill for other products, like Hoveround scooters, etc., and Life Alert panic buttons! It would be perfect, especially for advertising to seniors who still fancy themselves the adventurous type! He could say: “Boy, if only I’d had that Life Alert pendant when I got trapped in that den of snakes! (etc.) Then I would have been rescued without all that worry and hassle!”
