So how about this instead? They could say: "If you think identity theft is scary now, wait until you learn that most identity thieves are vampires and werewolves! And once they have your information, they'll hunt you down, drink your blood, kill you, and assume your identity, so they can attack your whole family and all your friends, turning them into legions of the undead and damned, and it will all be your fault for not getting Lifelock!"
That's what I'd do to scare everyone. Or maybe use zombies instead: "They'll eat your brain, and then they'll eat through your life savings!"
I can never find the Lifelock commercials on YouTube, so I can't show you this one either: sorry. Just watch cable news if you want to see it.