The thing that makes me think they're potentially a fraud is that whereas Tax Masters (a company with a lot of fraud accusations against them, but who actually have helped plenty of others too) uses a real person as their commercial spokesman (Patrick Cox of Tax Masters), so you can accuse him personally if you get gypped, Blue Tax uses this lame-looking cartoon character called "Max" as their spokesman: this means that they're not even willing to give you a real person's name or face to associate with their company, so they're completely anonymous. But sure, give them all your personal information, social security number, tax ID, bank account info, etc.; what could go wrong? And what's even more hilarious to me (and this part is what made me even take notice of this whole questionable situation to begin with) is that at the end of the ad, the fake CGI cartoon character says: "And remember, you heard it from me: Max at Blue Tax! Wow!" (<The "Wow" is him reveling in the fact that he could attract suckers this easily!)
Okay, so remember, if you get scammed, or they screw it up for you, you were suckered into it by a fictional character made by 3D animation students for $5 in cash for some unnamed creep to pull the veil over any culpability by any real persons for any wrongdoing perpetrated by said entity. So be sure to tell the police who steered you into it: a fictional character! I could see someone in a police station or FBI field office picking Max out of a lineup of other 3D CGI cartoon characters, like in a scene from Who Framed Roger Rabbit?: See, the 'toons came up with this scam! And then the guilty parties could just claim in court that they were forced into it by an evil 'toon. And when they finally arrest Max, he can cry to the jury: "I'm not bad, I'm just drawn that way!"
Here's the questionable commercial:
