The birth control pharmaceutical Yaz has had a tough time lately. They were hit for charges of false advertising, and then some study suggested that it could be riskier for blood clots and stuff.* They had to run a bunch of new ads to clarify some issues, and they may have to issue new warnings for their products. All of this has been really bad for business for Yaz. But a market resurgence is just around the corner for Yaz with a simple marketing plan: a new campaign, and new spokesman!
Yes, we all know who should be the new spokesman for Yaz: it's Yaz himself: Boston Red Sox Hall of Famer Carl Yastrzemski! Think of what a new, fresh media blitz they could make, and how Yaz could become a trusted brand again with the endorsement of such a monumental sports hero, untainted by steroids! And who better to talk about a product called Yaz than a guy named Yaz himself? It's perfect!
Okay, here's what the first commercial would be like: Three attractive female friends in their mid-20s are trying on hats at a vintage clothing store. After a couple of different hats are displayed on the ladies, one of them tries on a Boston Red Sox baseball cap, and they all smile and nod. Over this opening scene, the announcer says: "Hey, we all know birth control pills can give you a shorter, lighter period; but there's only one that's made by Boston Red Sox Hall of Famer Carl Yastrzemski: It's called Yaz!" Then they switch to Carl Yastrzemski, who says: "Hi, I'm Carl Yastrzemski. Nothing keeps you 'safe' while you 'score' like Yaz! It protects you from 'the curse of the bambino', it 'strikes out' moodiness, and cramps and bloating are 'outta there'!" Then, they switch to a scene of women playing softball in a park, and the announcer says: "Please be sure to tell your umpire about all other medications you're taking; and don't worry, that Red Sox curse is over now!"
See? It's a can't-miss plan for market domination! I hope we'll see them do it soon!
* Here's the story on the study of Yaz risks, etc.:
