Thursday, January 2, 2014

Dell "Beginnings" Dorm Room Ad & Cadillac "Garages" Ad

There are two relatively new ads out now with an extremely similar theme: one for Dell, and one for Cadillac. They both talk about beginnings in humble places, but with the Cadillac ad being garage-specific. I'm not sure about why humble beginnings years ago make them an attractive company now, but I guess that's not the point; the point is that they care about companies from humble beginnings started by hardworking people, and so you really ought to want to buy their products, because maybe you'll start a great company someday in your dorm room or garage, and if you buy an Apple computer, they won't care! Except that Apple was started in a garage too. But that's mixing messages, as only Cadillacs care about what started in a garage, so you have to buy a Dell, or something.

Whenever similar ads and ad campaigns appear simultaneously like this (it doesn't happen that often, but it does happen, kind of like when numerous movies of the same plot line appear, like cataclysmic asteroid movies, or storm-chaser tornado movies, or... well, you get the idea), I have to wonder: did the same ad agency and creative team create them both, killing two birds with one stone, or could someone have pilfered the idea, or is it simple serendipity or something in the ether that made this same idea appear at the same time from disparate sources? I don't know, but I am curious.

Here's the college computer conception commercial:

https://www.youtube.com/watch?v=Ja61fxmY77Q

And here's the Cadillac carport commercial (called "Garages"):

https://www.youtube.com/watch?v=flThllGVZEw

Oh, and the Cadillac ad is much cooler, because they reference the Ramones, even if the song they selected is not one of their best, nor likely to have been written nor rehearsed in a garage, coming as it does from their fifth album. (How about using a song from It's Alive, so it sounds more like they are really rehearsing in the garage, like: "Oh, Oh, I Love Her So"?)