Tuesday, January 8, 2013

Gatorade “Gatorade Bath” Ad (Proposed)

We always see the Gatorade Bath at the end of big football games, but how about doing it at other big successful events? And wouldn’t this idea be a fun way to advertise Gatorade? Here’s my proposed TV commercial for Gatorade using the “Gatorade Bath” in an inspiring (although admittedly messy and unrealistic) way:

We see the endings of some big football games, and we see the players sneaking up behind the coaches and pouring the Gatorade Bath on them. Then the announcer could talk about how football and sports aren’t the only accomplishments worth celebrating, because every achievement is a victory worth celebrating in style, whether business-related, academic, or personal. And the video could go on to show the NASA control room dousing the boss in Gatorade after a successful launch; a prosecutor getting the Gatorade Bath after convicting a Ponzi scheme perpetrator; the conclusion of a successful business presentation ending with a handshake and a Gatorade Bath in the conference room; a student receiving their diploma at graduation, after which the student’s family pours the Gatorade Bath over them; and a young man proposes to his girlfriend, she says yes, they kiss, and then the friends of both of them each pour the Gatorade Bath on them (individually). Then the announcer could say something about how Gatorade lets you perform your best, so they can celebrate all of your accomplishments and victories with you.

(BTW: In 2015 I saw a rerun of an old Saturday Night Live I had never seen before, and it contained a joke ad for Gatorade that is very similar to this, only I think it would actually make a good ad for Gatorade if handled correctly.)