Saturday, March 9, 2013

Geico Spider-Man vs. The Lizard (Joke) Ad

I saw The Amazing Spider-Man recently, and the villain guy is The Lizard. Well, in a touch I don’t remember from the comic books from my childhood, the Lizard always seems to have all these little lizards around him that reminded me of the Geico gecko, and that made me realize that the Lizard is just trying to save everyone money on car insurance, but that Spider-Man, like the Mayhem guy from the Allstate ads, works for another insurance company, and so is always trying to wreck stuff owned by Geico customers.

So why not have Spider-Man be the mascot for some insurance company (like Allstate), which shows him saving Allstate customers’ cars and property from damage, and have the Lizard be the mascot for Geico, and have him get mad when Spider-Man saves Allstate customers’ stuff by throwing it onto Geico customers’ stuff, and so then they fight. And so then the movie could be sponsored by two insurance companies, and each character could be an example of product placement. And whichever company pays more money to the production gets to have their mascot win. (And it’s just too bad for Spider-Man if working for a print newspaper doesn’t pay as much as big pharma!)

(BTW: The Lizard in the comic books was way cooler than this movie version. After all, where was the white lab coat and purple pants? Everyone knows The Lizard, like The Incredible Hulk, wears purple pants exclusively! {They both must shop at Pym’s Pink & Purple Pants Emporium!*})

* Here is a link to this reference: