This silly spot shows a Mitsubishi Outlander Sport, some nondescript (white) SUV, driving through what look like giant translight movie backings. (Although it is no doubt all done in CGI to look like it’s driving through movie backings.) Then the announcer says: “Before you know it, tomorrow is here. So we don’t just build cars for today, we also build them for tomorrow, and the tomorrow after that.” (And then they say something like: “And for many tomorrows after that”, or some such thing, but I never seem to be paying attention enough by that point to hear it.)
Well, I’m sure potential Mitsubishi buyers will be gratified to hear the car is designed to last for at least three days, and maybe even for a few more days after that. I would hope for a car to be designed for a longer period of ownership, but I guess if they make them last too long, they’ll go broke from not selling enough cars, huh? Well, at least if you buy a new Mitsubishi Outlander Sport, and it dies after only a few days, Mitsubishi can say they only claimed the car would last that long in their ads, and it’s your fault for buying one, and then get their lawyers to split hairs about language in court until you’ve spent many times more than the car was even worth and have to drop the case (or maybe even publicly apologize for criticizing them).
But the greatest thing about this commercial is undoubtedly the visual stuff that’s going on here. The car is driving, and then it rips through the fabric of space/time, and it ends up somewhere else. So if you owned this car, I guess you would drive it somewhere, and just when you thought you were arriving at your destination, you’d rip through the fabric of space/time, and you’d end up driving on some other stretch of road out in the middle of nowhere? And on your drive home after work, when you’re really tired, you’d turn into your driveway, rip through the fabric of space/time again, and then find yourself driving on some other highway somewhere else, with no idea where the hell you were. And every time you tried to go somewhere, just before you got there, you’d tear through the fabric of space/time again and find yourself on another street somewhere else, in some endless infinite loop, in some commuter purgatory where you’re always driving somewhere but never getting anywhere. And if you buy the Mitsubishi Outlander, this hell-on-Earth can be yours! (That’s why it’s called the Outlander: because you’ll never be driving within the land you know ever again once you buy one!)
Hey, you know what? If this car came with Apple Maps installed as a feature, this ad might make perfect sense, because apparently Apple Maps always gets people lost and confused, and that seems kind of like what’s happening to the driver in this commercial. (Just when you think you know where you are, presto: you’re somewhere completely different! Who could ask for more?)
Sorry, I can’t seem to find this spot online yet. Maybe it’s too new. All I can find is the previous ad where the (again white) SUV is smashing into things like stacks of champagne glasses and chandeliers. Well, I guess it’s the car to buy when you’re planning on spending most of your time driving through walls of expensive drinks and luxury items and such, sort of like an upscale version of a Plasmatics music video.
