Monday, March 11, 2013

Sabra Hummus Black Sabbath Ad?

There’s a brand of hummus called Sabra, and that made me think: Hey, how about using the Black Sabbath song: “Sabbra Cadabra?” The lyrics are all about being happy and in love and stuff, so if the song was edited correctly, they could make it seem very joyous indeed. Plus, the song actually uses the name of the brand in the song title itself. (Okay, maybe it’s spelled wrong, but it sounds the same! And to make up for the spelling, maybe they could show all the members of Black Sabbath, Ozzy included, partying with Sabra Hummus! {I love Sabra Hummus and I’m sure they would too!})

Oh, what, is Black Sabbath too old for your advertising demographic? Yeah, well, the older people buy everything, so using an 18-35 demographic is really dumb. Advertising agencies ought to wake up here: the people who buy stuff ought to be the market demographic, and that’s 30-60 nowadays. And if they were catered to, there would be more shows like Downton Abbey and Masterpiece Theater. Why do you think these show are so popular without advertising support? (Wake up, you tragically hip advertising people! We’re all living longer these days, and young people are dependent for longer than ever, so why not market like this is the truth, rather than denying it? It seems like common sense to me…)

Here’s Black Sabbath’s Sabbra Cadabra: