There’s a brand of hummus called Sabra, and that made me
think: Hey, how about using the Black Sabbath song: “Sabbra Cadabra?” The
lyrics are all about being happy and in love and stuff, so if the song was
edited correctly, they could make it seem very joyous indeed. Plus, the song
actually uses the name of the brand in the song title itself. (Okay, maybe it’s
spelled wrong, but it sounds the same! And to make up for the spelling, maybe
they could show all the members of Black Sabbath, Ozzy included, partying
with Sabra Hummus! {I love Sabra Hummus and I’m sure they would too!})
Oh, what, is Black Sabbath too old for your advertising
demographic? Yeah, well, the older people buy everything, so using an 18-35
demographic is really dumb. Advertising agencies ought to wake up here: the
people who buy stuff ought to be the market demographic, and that’s 30-60
nowadays. And if they were catered to, there would be more shows like Downton
Abbey and Masterpiece Theater. Why do you think these show are so popular without
advertising support? (Wake up, you tragically hip advertising people! We’re all
living longer these days, and young people are dependent for longer than ever,
so why not market like this is the truth, rather than denying it? It seems like
common sense to me…)
Here’s Black Sabbath’s Sabbra Cadabra:
