Monday, February 10, 2014

BMW Diesel Break-Up Tease Ad

This ad is pretty shameless in its misdirection, as a woman tells her (presumed) husband that she has something to tell him, as she was bored, so she needed more excitement, and just when he thinks she’s dumping him, she says she switched to diesel (!).

Well, I’m not sure she’s going to find the excitement she’s looking for with that switch. Unless, of course, it excites her especially to be almost out of fuel and find that many gas stations she drives into do not offer diesel fuel. If that’s the type of excitement she’s into, then wow, what excitement she’ll have in this new diesel BMW! But otherwise, it will likely be unnecessary panic in such situations.

Here’s the “exciting” ad (Remember, they said so, not me!):