Lots of companies have touted supporting Team USA before the Olympics, but if Team USA doesn’t win, could competing companies blame sponsors for the loss? It might make for a fun, if silly, ad strategy from companies that lost the bid to be official Team USA sponsors.
Like, for example, American Airlines could say that United Airlines is to blame for any Team USA Olympics losses, and that of course Americans won’t win if they don’t fly American Airlines.
Also, Burger King could say that Olympians who ate McDonald’s food lost because they didn’t eat Burger King food. Or the government could say that McDonald’s-sponsored athletes who didn’t win the gold medal lost because they ate unhealthy fast food.
And after all the BMW ads and promos bragging about how BMW designed the Team USA bobsled, if Team USA does not medal in bobsled, Mercedes (and other BMW rivals) could claim that Team USA would have won if only BMW hadn’t designed their bobsled.
Oh, and in what is probably the biggest issue of this type in these games for the United States, any sportswear company could blame Under Armour for their speed skating suits costing America the gold, and if only American athletes had been wearing someone else’s stuff, they would have won.
(This is all a joke, by the way. I don’t blame any companies for Olympics losses. And there are a lot of great athletes at the Olympics, so you never know who will win. But it might be fun to see ads like this anyway, in an exaggeration of the brand wars we usually see in America.)
Oh, and in what is probably the biggest issue of this type in these games for the United States, any sportswear company could blame Under Armour for their speed skating suits costing America the gold, and if only American athletes had been wearing someone else’s stuff, they would have won.
(This is all a joke, by the way. I don’t blame any companies for Olympics losses. And there are a lot of great athletes at the Olympics, so you never know who will win. But it might be fun to see ads like this anyway, in an exaggeration of the brand wars we usually see in America.)
