Old Spice has a fun ad with a slogan that says: “Believe in your smellf”.
Well, taking this idea a bit further, we could have an ad where guys send young
women scratch & sniff selfies called “smellfies”, and when the women
scratch and sniff them, they fall in love with the guys because they smell so
great. And it would work on everyone's smartphones from just a selfie texted to
them, or even from a Facebook picture or a dating site profile selfie, because
Old Spice is just that magical. (And guys without smellfies are just out of luck.)
Here’s the “believe in your smellf” ad: