Well, after the threat of the brilliant machines we’ve seen in movies all seemingly being indoctrinated by GE to conquer the world in their last ad campaign, they really needed a new tack in their ads, I thought. And here it is!
In this whimsical spot for GE, a little girl tells us her mom makes all kinds of great things, and we see them demonstrated in a children’s book-style imaginative presentation that’s just gorgeous to look at and retains that sense of wonder we all had as children. (Actually, the ad is called, appropriately: “Childlike Imagination”.)
It’s cute, it’s fun, it’s wonderful. Wow, great job, guys! It really is terrific.
Here’s the childlike, imaginative spot:
