Wow, they use someone named Ted Ligety, and they don’t say
it conquers cold symptoms “Ligety split”? Okay. People would have remembered
that slogan. (Yeah, it’s dumb, but it’s catchy.) It seems like a waste of money
not to do that, but it’s their money.
(Without that play on his name, it’s just another ad with an athlete pretending to use a product; with it, it will make people remember the product: it’s as simple as that.)
Here’s the DayQuil part of the Ligety spot:
And here’s the dark side of this ad campaign:
