Monday, February 10, 2014

Winter Olympics Underdog Sports Brand Ad?

We all get to see the hopefuls and the assumed victors, but there are some Olympic athletes nobody seems to think can win, ad then they do. Maybe not the gold medal, but they get a medal.

So how about an ad featuring the athletes nobody expected to win smiling and facing interviews after wins, and they say what they say (for example, an interviewer asked Yevgeny Pleshenko what he had to say to people who said he couldn’t possibly win, and he said: “Thank you. Thank you. I love it.” And everybody always disses on Julia Mancuso, and then she wins medals each time, with an announcer saying today: “Nobody expected this!”), and then whatever sports company says: “When everybody says you can’t win, it’s twice as sweet when you do.”