A friend of my father’s has an extremely expensive, top-of-the-line Maserati sedan, and some guy drove into it while it was parked once, and smashed in one of his rear tail-lights. So naturally, thanks to that Liberty Mutual car insurance campaign that encourages people to leave the scene of an accident so nobody knows who did it, whoever hit his car just drove away, and he never found out who did it. So he had to have it fixed himself, and it cost FOURTEEN THOUSAND DOLLARS to replace one tail-light on his Maserati! (Allegedly.) Can you believe that?
I believe it, because a car company like Maserati, Ferrari, etc., knows that when you drive around a top-of-the-line, super-expensive car like theirs, you’re not going to drive around with red cellophane jury-rigged onto your bashed-in tail-light with silver duct-tape, like some red-neck would do with a beat-up old piece-of-shit car. No way! They would get laughed off the road if they did that! Plus, these rich guys would never live it down in their own minds if they did it. You simply don’t buy an über-expensive luxury car and then have poor-looking stuff attached to it, like a clothes-hanger radio antenna, or a dented bumper bungee-corded onto the front or back of the car! And you most certainly don’t duct-tape wrinkled cellophane on top of a smashed rear tail-light on a Maserati: it simply isn’t done!
And that’s why they can get away with charging $14,000 for a damn tail-light on a Maserati: because they know you will have to pay it, or suffer endless ridicule! (Even if after you pay for the car, you have no money left!) Can you imagine what people would whisper at the country club behind your back? So for a rich guy, it ’s probably worth every penny in prevented humiliation alone. (And this is why they call stuff like this: "highway robbery".)