So I guess Coors Light and Ice Cube are fighting over who’s colder. I always heard that ice cubes and beer didn’t mix well, and this commercial certainly proves it! And especially since it’s light beer, which already tastes diluted to begin with, it’s even more inappropriate to mix ice cubes with it! Plus, doesn’t Ice Cube own his own malt liquor company anyway? So why is he advertising for a different beer? That’s right: The Ice Cube in this ad is the former rapper/current family comedy guy, not a cube of frozen water!
This is funny, because in this commercial, Ice Cube is trying to act all tough again, even though we all know he’s just a cuddly, lovable family comedy TV/movie star! And his level of success is such that he could choose to do whatever genre he wanted to, and he chose family comedy! So then he must not be a rough, tough, angry guy to begin with. And with all that success, how could he possibly be angry anymore anyway?
It’s funny, because a lot of rappers are appearing on/in children’s and family programming these days. Snoop Dogg was in some Nickelodeon kid-show girl-singer’s music video recently, and that proves that all rappers just want to do kids’ programming above all else! So it’s ironic, then, that they have to cultivate some dangerous-seeming street-cred persona to get famous initially, before they’re allowed to get into the field they really wanted all along: children’s programming. You’d think some angry gangsta rapper, with lots of drug, crime, and gang references, as well as lots of sexually-charged images and scantily-clad women shaking their butts all over the place in their videos, would be the last type of guy sought for placement into children’s shows and family comedy movies, but hey: maybe they’re casting against type! And, you can’t argue with success: Ice Cube is one of the most successful stars in the world, so he must know what he’s doing!
This also reminds me of back when I was a musician, and all the rappers back then were naming themselves after cool- or cold-sounding things, like: Ice-T, Ice Cube, Coolio, etc. I always wondered if there would be a rebellion against that trend in the hip-hop community, and then we’d get rebels named stuff like: Lameio, Dork Squared, etc. I even considered using the name “Luke Warm”, because it was the polar-opposite of the name “Ice Cube”: not because I was criticizing him, but rather because I was revealing my own inherent lame-osity. See, I’m not tough and cool like him, so I thought it would be a more-appropriate name for myself to sound intentionally wishy-washy. Or perhaps it could have been a part of that whole ‘90s hip “ironic” thing. Whichever seems lamer to you: that’s what I intended.
Here’s the ad, if you’re interested:
