Sunday, July 17, 2011

Glutino

I just saw a brand of gluten-free pretzels, called: “Glutino”. But is this really an appropriate name for a company that makes gluten-free food products? I get it; I think that they’re trying to say: “Gluten, No!” Or perhaps it’s supposed to suggest they have “no gluten”, and so: “Glutino”, right? But the name “Glutino” seems to suggest a glutton of gluten to me, or maybe a glutenous glutton. Perhaps I’m alone in this, but I doubt it.