This spot has been running for a long time now, showing us
how wonderfully useful it is to have some vacuum-sealed plastic wrapper thingy
about the size of a printer sitting on our already crowded kitchen counter.
Now, this may be a miracle of the future, saving priceless freezer food from
getting, uh, I guess freezer burn or something, so we can forget it’s crammed
back in the back of the freezer for even longer before we decide it’s too old
and have to throw it out anyway. And who doesn’t need a service like that?
But what interests me here, for the veracity of the claims,
is the value they assign to food in the freezer. The ad shows a piece of
leftover steak, which they assign a value of $20. Then we are shown a couple of
pieces of chicken, at a value of $15. Really? Fifteen dollars for a couple
of leftover pieces of chicken in the freezer?
What a bunch of liars, thought I. But then I realized what’s happening here:
They shop at Whole Foods!
So of course they value their leftovers at such an inflated
rate: They cost three times more than that when they’re new! Shopping at Whole
Foods is ridiculously expensive, so naturally they perceive their leftovers to
be worth a king’s ransom. And seeing the world as they do, it makes nothing but
sense that to the people selling this product, being able to indefinitely keep
food fresh in the freezer is a real necessity, because they probably have to save up for
the next time they can go grocery shopping!
Here’s the vacuum-sealed spot:
