I like this fun Bond villain ad for Jaguar featuring several bad guys from movies. I thought they should have included the Moriarty guy from Sherlock (Andrew Scott), but maybe they don't stoop to referencing PBS television shows in their ad campaigns.
The thing about this ad for me is that I wonder what made these guys bad to begin with, and why do bad people want to choose Jaguar? It wasn't very long ago that Jaguar was considered the least reliable luxury car on the road, so maybe these super villains were originally nice guys, but they drove older model Jaguars, and the frustration of the unreliability of their cars constantly breaking down, compounded with how expensive it was to get them fixed and serviced, added to all the scams the auto service centers pulled in replacing things that never needed replacing and never fixing the real problems so they keep having to come back and back again to get the car fixed and then charged again and again drove them crazy and made them want to get revenge on the world. And so perhaps what they did was that they turned master criminal to get lots of money, and they bought Jaguar, and then they threatened everyone into saying it's the most reliable luxury car on the road today (apparently Jaguar is one of the most reliable cars around today, which is an amazing turnaround!), and then they made this ad, and all so everyone will go out and buy Jaguars and have the same miserable experiences they had with reliability issues and dishonest garages, and then we'll all become evil too and join in their criminal organization. Do you suppose that could be it? Because when you think about it, why would evil megalomaniacs want to encourage others to buy reliable cars: out of the goodness of their hearts?
When I first saw this ad during the Super Bowl, I immediately thought that the Secret Intelligence Service should run an ad showing their agents driving Aston Martins and say: "It's even better to be good." But then, once we'd bought the Aston Martin, we'd see our bill for the car and the car insurance rate, and surely that would turn us to the dark side. (Or else we'll have to turn to a life of crime just to pay the ridiculously exorbitant bills.)
Here's the good to be bad ad:
http://www.youtube.com/watch?v=2Bls1KKDwmo
