Ensure has been running an ad campaign for their nutritional supplement drink for a while where the bottle of Ensure acts like a drill sergeant and bosses all the food around in the refrigerator. I know this is supposed to be clever and cute (and it is), but doesn't it also risk sending the message that health food is advocated by bullies? After all, it kind of is these days. Since obesity is an issue these days, rather than look at the whole picture (in which the greater factor is really exercise and not diet), health food advocates simply try to push their healthy food agenda, and when it doesn't work, they push for it even harder. And this doesn't really work very well.
So in the current climate of health food bullies, I tend to see this ad campaign differently. So rather than a well-run healthy fridge, it seem more like there has been a military coup in the refrigerator. And the head of the junta, the bottle of Ensure, has become a tyrannical military dictator, sending all the undesirables like corn dogs and cupcakes on a death march into the garbage disposal. So the Ensure looks more to me like a Saddam Hussein type. Plus, most health food advocates are hippie types, and they hate the military, so it's an especially ironic image to have a military character be pushing health food. Except that, like I said before, health food advocates have really become bullies lately, so it does seem somehow appropriate, even if it isn't particularly attractive.
Here's an example of the brutal military health food dictator propaganda piece:
http://www.youtube.com/watch?v=uSC9911lJ7g
