In this spot, some guy says: “Don’t kid yourself about cholesterol”, because it could lead to heart attacks and strokes, etc. And then he says again at the end: “Don’t kid yourself!”
So, with a campaign like this, shouldn’t they have some annoying comedian in the ad saying stuff like: “Hey, you should watch out, or I’ll give you a heart attack or stroke! Just kidding! Ha ha!” And the comedian could wear a shirt that says: “Cholesterol” on it. Wouldn’t that work better with this whole “Don’t kid yourself” thing? Plus, it would be a jobs program for out-of-work annoying comedians. Like, for example, I heard that guy who did the voice for the Aflac duck needs a job.
Or, actually, they could have the guy be a clown at a circus, and so there are clowns all around him the whole time throwing pies in each other’s faces and stuff. That way, the whole idea of kidding around all the time might make more sense. (Believe it or not, by October 2011, they're running a new ad where the guy is walking around in a carnival! I'd love to think I had something to do with this, but I think the logical path occurred to them as well.)
This isn’t the specific commercial I’m referring to here (I can’t find that one), but this one has the same “Don’t kid yourself” thing in it:
BTW: Since he’s all doing outdoor activities and such here, shouldn’t he be saying: “Don’t take risks”, rather than “Don’t kid yourself”? But even then, perhaps a daredevil theme, or a gambling theme would work even better. Maybe? (Oh, and it feels like they must read this blog, because after the carnival ad, they made one where a guy is talking about how he took too many risks as a kid, etc. Or maybe like me, they just saw that’s where this concept would most logically go next.)
