Terminix is trying to scare everybody with giant monsters, since nobody is afraid of little bugs like ants. Sure, they may be annoying or damaging, but we’re not ready to run screaming into the streets just because we see an ant. That’s why Terminix is trying to spread horrible, slanderous propaganda against innocent ants and termites so they can commit genocide against them. Don’t hate groups do the same kind of thing? Perhaps they should be prosecuted for hate crimes!
Okay, I’m kidding, but it seems to me that it’s just a matter of time before animal-rights-activists start branching out to demonstrate for bugs’ rights, right? It’s the logical next step! Then companies like Terminix will be shunned like pariahs, maligned by everyone for their irrational hatred of and bigotry against the smallest, most defenseless of God’s creatures! (Oh, sorry: liberals don’t usually like to countenance references to an almighty supernatural being, do they?) Then all of our homes will be destroyed, and we’ll all have to live outside, forced to "be one with nature"! (<The hippies’ real agenda all along!)
But seriously, these ads make one think it’s going to be all cool and awesome like a sci-fi/horror movie when we get ants, roaches and termites, and we’re all heading for a major disappointment as a result! So when we see a termite or an ant, we might call the Army and ask them to nuke our house, or else take it to the arctic and drop in onto a glacier. (Isn’t that how they always deal with giant monster threats in the 50s movies?) Then the Army will laugh at us, and everyone will call us wimps for being all scared of an ant! Or perhaps Terminix will send out Sigourney Weaver to help us rid our planet (or our house, at least) of this pernicious pest problem! Hey, she did it to bug-esque aliens time and time again: I think she could take care of a few stupid ants without even messing-up her hair!
Here are some examples of this campaign:
