A guy split down the middle like Two-Face in Batman has been hawking some credit-monitoring service from Equifax. But he’s not just split down the middle, so is his office! You see, he’s half accountant, and half police officer, and his office is half police station and half accountant’s office. It might have been more interesting if he had become all number-nerd or all cop depending on which side of the office he was on, and it happened to everyone else too when they stood in the middle of the office, but no; he’s the only guy like that in the whole place! So the government even has quotas for how many half-and-half guys have to be hired by half police stations/CPAs? Well, that’s fine; I wouldn’t want them to be discriminated against. It’s just that he himself isn’t two separate people split down the middle and fused together; it’s just his clothes! So he’s faking it! It’s like a white guy dressing up like a minority group to get a job! Those guys on the right side of the screen should bust him, but I hear the police look out for their own, and even though he’s surely only half-a-member of the Fraternal Order of Police, they’re still going to look after him. Hell, he could probably get caught perpetrating a series of crimes where the policeman half of him distracts Equifax customers by beating them on the head with a nightstick while the accountant side of him bilks them with a Ponzi scheme, and I’ll bet they’d still protect him.
Okay, I like making fun of it, but this is really pretty good: it gives you a memorable presentation that’s funny, and it explains what the product is, and why you might want it. That’s what advertising ought to do, but so often if doesn’t. How many times have you watched a funny-ish ad that had nothing to do with the product it was supposed to be advertising, and then right after it was over, you couldn’t even remember what the product was? I’ll bet that’s happened a lot! And when that happens, that company might as well be flushing their advertising budget down the toilet.
Here are two versions of the ad:
