Saturday, May 21, 2011

Is That You Behind Those Foster Grants?

Foster Grant has a new kind of glasses called “LightSpecs” with little flashlights on them to help you read in the dark or interrogate people easily, without disturbing others. This is really great, as it’s so appropriate for them! You see, Foster Grant had a very famous ad campaign back in the 1970s that asked the product-hawking question: “Isn’t that you behind those Foster Grants?” So with these new LightSpecs glasses, Foster Grant can bring back that classic ad campaign, with an ad that shows someone wearing the LightSpecs glasses while reading, and then looks into the camera, blinding the viewer with glare, while the announcer says: “Isn’t that you behind those Foster Grants? I can’t tell, because you’re blinding me by shining bright lights directly into my eyes, and all I can see is like a blurry silhouette of you in all the glare. So, no, really: is that you?”

Here is an example of those old “Isn’t that you behind those Foster Grants?” ads:


And here’s the new “LightSpecs” ad: