There’s a Golden Corral ad running right now trying to lure us in with the promise of all-you-can-eat baby back ribs. That sounds fine, so long as you don’t forget to bring some dental floss with you, except for one thing. You see, they mention their baby back ribs and how good they are at the beginning of the spot, but then they make the mistake of dropping the word ‘ribs’ when they tell us we can have all we can eat. That’s right, they say: “all you can eat baby backs”! When I heard that, I have to admit that the image of someone eating the back off of a baby zoomed into my brain and trounced everything in its path. I didn’t want to think about eating babies, never mind all-you-can-eat babies, but I couldn’t help it! This makes it sound like they’re trying to lure the mutant cannibals from The Hills Have Eyes or something. I’m sure they would love the idea of all-you-can-eat babies! But not me.
Look, I know that this is probably a really small, nit-picky thing to most other people. They just dropped a word off of a phrase to save a nano-second, right? But in my considered opinion, you should just go ahead and waste all the time you must on annunciating and repeating whatever words you have to here and there to avoid having people imagine that you’re serving an endless supply of babies to eat. It’s the kind of thing that could potentially turn people off to the idea of eating at your restaurant. Unless they’re mutant cannibals…
