I remember Polo shirts from when I was a kid, and ever
since, but lately for the TV audience, it seems like their logo is getting
bigger or something. Like, it used to be about one-half-an-inch-tall, but during the Women’s Gymnastics Team Final and the Individual All Around, Aly
Rasiman’s father was wearing a shirt that must have had a six-inch-tall Polo
logo on it. Now, that’s a lot easier to see and recognize on TV, but still, I’m
not sure everyone saw it. So next time, I think if Ralph Lauren is going to
give away free clothes to athletes and their families to be seen on TV as
marketing for his brand, maybe he should go bigger. How’s that possible, you
might well ask? Well, if Polo was my clothing brand, I would give away a 2-person pantomime horse costume with a stuffed Polo player on top of it, and athletes’ parents could wear that in the stands! (And to compete, perhaps Lacoste
could just send a big crocodile to eat famous people, and then send the croc to
watch the Olympics live! Then the announcers could just tell us who it ate, and
that it’s the Lacoste crocodile! {And they could send it to tennis tournaments
to eat all the tennis players who wear other brands of sportswear! Oh, but then everybody
could be rescued by a Polo player on a horse, beating back the vicious crocodile
with the Polo mallet, demonstrating the heroic dominance of Polo sportswear! Unless the crocodile ate the horse and the Polo guy, which I suppose would indicate the increased suitability of Lacoste sportswear for Tennis.})
