I love these ads: they are so wonderfully shot, with slick editing, amazing helicopter footage, etc., of some of the most dangerous roads in the world, and with the Cadillac ATS conquering them all! But we only see a Cadillac doing it, so how do we know that every other luxury sports sedan in the world can't do the same thing every bit as well or better? These are stunt drivers, and this is cinema production, after all! Stunt drivers can do amazing things with almost any car imaginable, and have you ever heard of camera tricks (or CGI)?
This is all amazing and everything, but unless we get to see these same guys try this same stuff with other luxury sports sedans and crash and die, how do we know the Cadillac is so good? Are they afraid to put their car up against the competition? And are they afraid just because they might die? Whatever happened to dedication? These guys won't even sacrifice themselves for a car ad? Whatever. I guess they don't really want to convince us.
(This is obviously just a joke. I love these ads, but the issue remains: how do you show that the Cadillac is better at this stuff? Obviously nobody wants to die making a car ad, but couldn't they fake the crashes in CGI, and then say they cloned the drivers so they could do it again and again? Or maybe it could be like that movie Source Code, but within the context of car ads, with the same guy getting put into a different car each time to crash and die in, and then finally he gets put into a Cadillac and he survives, proving that Cadillac is the best! {And then he chases down the ad people and runs them over with it for revenge!} Wouldn't that be fun?)
Here's a link to the "trailer" and the ads, but I think we've all seen them by now:
http://www.youtube.com/user/cadillac/custom?seo=goo_%7C_2012-Cadillac-ATS-Lifestyle_%7C_GM+-+Google+-+ATS+vs+The+World+-+YouTube+-+Lifestyle+-+Anthem+-+BMM_%7C_ATS+vs+The+World+-+Anthem+-+BMM+-+General_%7C_%2Bats%20commercial
