A lot of cat food ads are either this high-concept stuff, pretentiously acting like tons of nature research has gone into studying the character of cats, etc., or else it's this cat sitting in its owner's lap and rubbing noses with them thing. But perhaps the most popular thing on the whole Internet is funny cat videos. Why doesn't some cat food company use some of these silly cat videos (or make some new ones with better production values), and then say: "Fuel your cat's playful side with (whatever cat food)."? Then they could use some silly music to go along with the videos, like, say, maybe a new version of Mahna Mahna, with new lyrics that go: "Meow meow meow meow, cute cutie cute cute; Meow meow meow meow, cute cutie cute; (etc.)"
Here's that song "Manha Manha", from The Muppet Show:
http://www.youtube.com/watch?v=8N_tupPBtWQ
