An entertainment article today tells of how actor Alec
Baldwin threw a 32-ounce cup of iced coffee on a group of rude youths who
harassed him from a cab while he was driving in New York City. Now, this
scenario has definite advertising possibilities, and a quick-thinking coffee
company could capitalize on this story by signing Baldwin up for a
tongue-in-cheek commercial for their brand of iced coffee. Baldwin is well-known as a high-strung guy with a
reactionary nature, as well as being a colossal A-List actor, and seeing as how
this type of story appears across the tabloid front pages every now and then,
it might make for a fun commercial to grab people’s attention and satirize this
aspect of Baldwin’s reputation (and the tabloid stories thereof), using the incidental beverage’s inclusion to
ride Baldwin’s tabloid coattails to higher visibility and sales.
Here’s how this ad might work: The scenario recounted by
Alec Baldwin about his run-in with and subsequent soaking of these rude young
gentlemen would play out in a dramatized recreation, showing us the rude guys’
insulting/intimidating statement(s) and Baldwin’s wet n’ wild reaction of
throwing the coffee onto them and driving away. Then the announcer would say:
“That’s cold!” (while the words: “That’s cold!” also appear on the screen), and
then the ad would pitch the iced coffee they’re selling, talking about how
“fresh” and “cold” it is, and how invigorating it is to have one, and how
sometimes it’s even fun to “share it” with others (and the large size is big
enough to “share” with {as in throw it on} a few people). And at the end, maybe the announcer could
say their iced coffee can give you the “happiest moment(s) of your life!”
(<This is what Baldwin reportedly said about this coffee-throwing incident:
that it was the happiest moment of his life.)
Here’s the caustic cold-coffee-catapulting confrontation
communiqué:
