Well, it sure seems like the USA rules the swimming races, and the Russians rule the synchronized swimming. And wouldn't it be fun for some sports company to make an ad where the gold medal men's swimmers have to go up against the Russian women in team synchronized swimming? They could start it in a bar, where some Russian gets some of our guys tipsy with vodka shots, and then he tricks them into saying Team USA could beat any Russians in the pool. Oh, but little do they know, it's synchronized swimming they've gotten themselves into, and so now Michael Phelps, Ryan Lochte, etc., have to try to learn synchronized swimming and compete against the Russian women. I think it would be a hoot!
Maybe it could be for Nike, and their "Just Do It" slogan could tale on a new meaning here. They could say they were tricked into it, but their coaches could say: "Just do it." And then they'd have to do it. And they could make different ads showing them in different stages of preparations, where they're taking ballet lessons, learning how to put Vaseline in their hair, learning to apply waterproof makeup, modeling sparkly swimsuits, etc. And with each new step, they'd say to their coaches: "Do we really have to do this?" And the coaches would say: "Just do it!"
