DirecTV Football Fairy Toy Store Ad

In this spot for the DirecTV NFL Sunday Ticket, Deion Sanders and Eli Manning are back as the cute little football fairies, flying around trying to peer-pressure all family men into shirking their family responsibilities for an entire day of football-watching slothery every Sunday. Well, apparently Mom’s been complaining about this issue with her daughter, who has been alert and eagle-eyed for these insectoid athletic interlopers in the hopes of capturing them before they can brainwash her father into neglecting her and her mother with football marathons each week. And unluckily for Eli Manning, she’s managed to catch him unaware, sacking his fairy in a death grip before he can ruin her life by making her dad even more addicted to TV and sports. (Now all she has to do it crash that Budweiser wagon, and her father will become a perfect family man!)

I love that these ad creatives had one of these football fairies caught by a family member. I had previously suggested a cat catch and maul them (or for a wife or girlfriend to chase them around and squish them with a flyswatter or a rolled-up newspaper), but a daughter will do nicely. And just for fun, what they ought to do is have this little girl pull the wings off of Eli Manning and trap him in her room, where she forces him to play Barbies with her, making him play the role of Ken. And the further ads in this campaign could show Deion Sanders and maybe Payton Manning trying to lasso more and more men into watching too much football, and then cut to poor Eli still stuck playing Barbies with this little girl. Then they could try to rescue him, but each time they try, another one gets captured and has his wings torn off, and is forced to play Barbies. And in this way, they could rotate in new football stars to advertise the DirecTV football Sunday Ticket service, and after a few ads, they all wind up in the Barbie Dream House dungeon. And in future episodes of this campaign, the ad could show the little girl with dozens of football fairies trapped in her doll house, and her mother could come into her room and say: “Have you caught any more of those damn football fairies?” And the little girl says: “Yep. I kept them away from Daddy like you said. And now I’ve got lots of new Ken dolls to play with too. Barbie’s never lonely anymore!”

And maybe in other football fairy ads, other wives and children could set up other traps and stuff to prevent them from trying to get the husband/father from being encouraged to watch more football by the football fairies. They could set up big bug zappers to catch them in, with like pictures of models, or maybe little mini mugs of beer as bait. Or maybe they could put screen doors over every doorway in the house to keep them out. Or perhaps they could adopt dangerous pets for football fairies, like cats and hawks and ferrets and boa constrictors and baby alligators and Doberman pinschers, etc., to try to prevent the football fairies from corrupting the man of the house with more football-watching downtime.

Here’s the football fairy fable:

http://www.youtube.com/watch?v=V3Yy8SdzCS0&feature=relmfu

And here is my previous post about the DirecTV football fairies:

http://unconditionedresponse.blogspot.com/2011/09/directv-football-fairy-ads.html