Hey, if we pay attention to news, and we know much about food, it's hard to miss the fact that there is something called "Kobe Beef". Places sell "it" here in America, but it's not Kobe Beef, because it's illegal to import beef from Japan, and if it's not real Kobe Beef from Japan, then it's not Kobe Beef (at least not that kind).
Well, we also know that we've got a superstar basketball player here in America named Kobe: Kobe Bryant. And since professional athletes are constantly endorsing "signature" products, and because Kobe Bryant has already done ads for McDonald's, why doesn't McDonald's honor Kobe Bryant with his own, signature "Kobe Burger"? They could use this whole Kobe Beef scam as a background to joke about with this too, saying that there's only one place to get a genuine Kobe Burger: at McDonald's; and then they could go on to explain that this is the official signature Kobe Bryant burger (not to be confused with Kobe Beef from Japan, which nobody can get in America anyway).
I just think it would be a fun way to make a play on this "Kobe Beef" stuff, as well as do a new marketing endorsement for Kobe Bryant, and a way for McDonald's to honor Kobe for his great basketball legacy. And who knows: if McDonald's did this, perhaps other celebrities will start having signature burgers at other fast food restaurants, just like the Hollywood delis have sandwiches named after Hollywood legends: only these would be official sponsorships.
And then they could have fun ads where LeBron James could have his "King James Burger" go up against the "Kobe Burger" (assuming they both had a signature burger at McDonald's, which I'll bet would be a big sell for McDonald's if they did!), and the ad could have LeBron and Kobe going one on one on the basketball court, except with each of them holding their burger in their hand, instead of a basketball; and they'd jump up for some challenge play, and each one would slam their burger into the other guy's mouth. And then they'd both land and say: "Yum! Your burger is good! I guess it's a tie."
BTW: Here's an article about the Kobe Beef thing, if you're interested:
http://www.forbes.com/sites/larryolmsted/2012/04/12/foods-biggest-scam-the-great-kobe-beef-lie/
